The Alaska Seafood Marketing Institute (ASMI) recently collaborated with PT Bumi Menara Internusa (PT BMI), a prominent importer in Indonesia, to drive promotional activities aimed at introducing and popularizing Alaska seafood in the local market. The cooperative efforts led to a successful showcase of Alaska seafood through a booth, talk show, and cooking demo at a major event in Surabaya, Indonesia.
The Power of Direct Engagement
Participating in a three-day event proved to be an effective strategy for promoting and educating the local community about wild-caught seafood. The combination of direct sales and personal explanations enabled customers to comprehend the distinct qualities and benefits of wild-caught seafood. By emphasizing its health advantages and highlighting the differences from other types of seafood, the team ensured consistent messaging to create a lasting impact.
Health Talk Show: Unveiling the Nutritional Wonders
One of the highlights of the event was a one-hour talk show featuring a certified nutritionist. The expert shed light on the numerous health benefits associated with consuming wild-caught Alaska seafood, particularly Alaska salmon. The talk emphasized the natural and superfood qualities of Alaska salmon, highlighting its significance in promoting good health, especially for cancer patients. The engaging session was followed by a Q&A, allowing the audience to delve deeper into the health benefits and gain a better understanding of the product itself.
Cooking Demo: A Culinary Journey with Alaska Salmon
To further tantalize taste buds and showcase the versatility of Alaska salmon, a cooking demo was conducted by Chef Thomas Tirta. The talented chef skillfully demonstrated the preparation of Karaage Alaska Salmon Waffles and Alaska Salmon Burger, both delicious and healthy creations. To ensure maximum participation, 50 samples of each menu were prepared, allowing the audience to savor the flavors firsthand. You can also make the dishes yourself at home by following the full written recipes which the chef has shared. Click here for the Karaage Alaska Salmon Waffles recipe, and click here for the Alaska Salmon Burger recipe.
A Successful Launch of Three New Alaska Seafood Items
Thanks to the cooperative promotional activities, Alaska seafood successfully launched three new items in the Indonesian market. The response from customers has been overwhelmingly positive, with many expressing eagerness to explore new offerings beyond salmon. However, the dedicated salmon enthusiasts also welcomed the opportunity to sample the best varieties available.
Expanding Distribution Channels and Market Reach
PT BMI has established a strong presence in the Indonesian market through its offline stores, Ocean Deli, located in Surabaya and Jakarta. To cater to the growing online shopping trend, the company also provides its products through popular marketplaces like Shopee and Tokopedia. Additionally, selected Alaska Seafood products can be found at Istana Buah in Semarang.
From Retail to Hospitality: A Thriving Journey Ahead
Having achieved remarkable growth in the retail sector, ASMI is now focusing on attracting more customers from the hospitality industry, including hotels, restaurants, and cafes. This strategic expansion aims to increase the volume of Alaska Seafood sales. However, the true value lies in enhancing the customer experience to ensure their satisfaction and loyalty. ASMI is committed to maintaining great quality and service, while continuously engaging in promotional activities to foster further growth in the coming period.
In short, the cooperative promotional activities between ASMI and PT BMI have proven to be a resounding success. Through direct engagement, informative talk shows, tantalizing cooking demos, and expanding distribution channels, Alaska seafood has made a strong impression in the Indonesian market. With a focus on customer satisfaction and continuous promotional efforts, Alaska seafood is poised for further growth and success in the future.