Menu Promotion with Pimp My Salad
Activation Overview
Alaska Seafood Marketing Institute (ASMI) collaborated with Pimp My Salad to bring a wave of flavorful dishes to the heart of Bangkok. Over the course of a month, diners were treated to two exclusive menu items, showcasing the finest Alaska seafood.
Menu Highlights
The special menu featured two standout dishes:
- Miso-Carrot Cod Bowl: A delightful combination of miso and carrot, perfectly complementing the tender Black Cod, served with fresh, crisp vegetables and a light, savory dressing.
- Smoked Sockeye Salmon on Toast: Rich, smoky Sockeye Salmon served on homemade toasted bread, garnished with fresh herbs and a zesty sauce, offering a modern twist on a classic favorite.
Throughout the month-long promotion, customers enjoyed the unique flavors and the quality of the dishes, whether dining in, taking away, or ordering for delivery. With positive reviews and substantial social media engagement, this promotion highlighted the power of fresh, high-quality ingredients and innovative culinary creations.
