Menu Promotion at Sarnies with Chefs Luqman and Theo
In June 2024, the Alaska Seafood Marketing Institute (ASM) partnered with the Sarnies Group for a menu promotion across its four outlets in Bangkok. This promotion, led by executive chefs Luqman and Theo, highlighted Alaska seafood as the star ingredient, with two specially crafted dishes.
The two featured dishes were:
- Hot Smoked Salmon Melt
- Smoked Salmon Frittata
The Sarnies Group’s collaboration with the Alaska Seafood Marketing Institute successfully brought healthy and sustainable Alaska seafood to Bangkok’s vibrant food scene. The promotion not only delighted customers with tasty dishes but also achieved impressive engagement across social media platforms. The success of this campaign underscores the potential for future collaborations and innovative menu promotions.
