The Alaska Seafood Marketing Institute (ASMI) is a public-private partnership between the State of Alaska and the Alaska seafood industry, established to foster economic development. ASMI functions as a brand manager of the Alaska Seafood family of brands in 21 countries throughout Europe, Asia, and South America and also maintains a prominent marketing program in the US.

ASMI works to raise the value of Alaska’s seafoods through partnerships with:

Culinary schools and universities
Food service distributors & operators
Media
Restaurants, chefs, and purchasing managers
Retailers

Supported by the USDA Foreign Agricultural Service (FAS).